Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

Status: October 30, 2026

Table of Contents

Responsible party

Mehmed Tahsin Saral
Erlenweg 28
65835 Liederbach am Taunus
Germany

Authorized representatives: Mehmed Tahsin Saral

Email address: info@mehmedsaral.net

Telephone: +4961962049133

Imprint: https://mehmedsaral.net/legal-notice

Overview of Processing Activities

The following overview summarizes the types of data processed, the purposes of processing, and the data subjects.

Types of Data Processed

  • Inventory data.
  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication, and procedural data.
  • Log data.

Categories of data subjects

  • Communication partners.
  • Users.

Purposes of processing

  • Provision of contractual services and fulfillment of contractual obligations.
  • Communication.
  • Security measures.
  • Direct marketing.
  • Reach measurement.
  • Tracking.
  • Office and organizational procedures.
  • Conversion measurement.
  • Target group formation.
  • Organizational and administrative procedures.
  • Server monitoring and error detection.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online services and user-friendliness.
  • Information technology infrastructure.
  • Sales promotion.

Relevant legal bases

Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or establishment. Should more specific legal bases apply in individual cases, we will inform you of these in the privacy policy.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.
  • Contractual performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR National data protection regulations apply in Germany. These include, in particular, the Federal Data Protection Act (BDSG). The BDSG contains, in particular, special provisions regarding the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes, and data transfers, as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may also apply.

Notice regarding the applicability of the GDPR and Swiss Federal Data Protection Act (BDSG):This privacy notice serves to provide information in accordance with both the Swiss Federal Data Protection Act (BDSG) and the General Data Protection Regulation (GDPR). Therefore, please note that, due to its broader geographical scope and clarity, the terms used are those of the GDPR. In particular, instead of the terms "processing" of "personal data," "overriding interest," and "special categories of personal data" used in the Swiss Federal Data Protection Act, the terms "processing" of "personal data," "legitimate interest," and "special categories of data" used in the GDPR are employed. However, the legal meaning of these terms will continue to be determined according to the Swiss Federal Data Protection Act when it applies.

Security Measures

In accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the threat to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, transfer of, and ensuring the availability and separation of the data. Furthermore, we have established procedures that guarantee the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default.

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect user data transmitted through our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thus protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and encrypted.

Transfer of Personal Data

As part of our processing of personal data, it may be necessary to transfer or disclose this data to other entities, companies, legally independent organizational units, or individuals. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.

Data transfer within the organization: We may transfer personal data to other departments or units within our organization or grant them access to it. If the data transfer is for administrative purposes, it is based on our legitimate business interests or is necessary for the fulfillment of our contractual obligations, or if the data subject has given consent or if there is a legal basis for doing so.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in the context of using third-party services or disclosing or transferring data to other persons, bodies, or companies (which is identifiable by the postal address of the respective provider or if the privacy policy explicitly refers to the data transfer to third countries), this is always done in accordance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. In addition, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations for the protection of your data.

This dual safeguard ensures comprehensive protection of your data: The Data Protection Framework (DPF) forms the primary layer of protection, while the Standard Contractual Clauses serve as an additional layer of security. Should changes occur within the framework of the DPF, the Standard Contractual Clauses act as a reliable fallback option. This ensures that your data remains adequately protected even in the event of any political or legal changes.

For each service provider, we will inform you whether they are certified under the DPF and whether standard contractual clauses are in place. Further information about the DPF and a list of certified companies can be found on the U.S. Department of Commerce website at https://www.dataprivacyframework.gov/ (in English).

For data transfers to other third countries, appropriate safeguards apply, in particular standard contractual clauses, explicit consent, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the EU Commission's information service: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.

General Information on Data Storage and Deletion

We delete personal data that we process in accordance with legal regulations as soon as the underlying consents are withdrawn or no further legal basis for processing exists. This applies to cases in which the original processing purpose no longer applies or the data is no longer needed. Exceptions to this rule exist if legal obligations or special interests require longer retention or archiving of the data.

In particular, data that must be retained for commercial or tax law reasons, or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons, must be archived accordingly.

Our privacy policy contains additional information on data retention and deletion that applies specifically to certain processing activities.

When multiple retention periods or deletion deadlines are specified for a given date, the longest period always applies. Data that is no longer retained for its originally intended purpose, but is retained due to legal requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.

Data Retention and Deletion: The following general retention periods apply to data retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, and the work instructions and other organizational documents necessary for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).
  • 8 years - Accounting documents, such as... B. Invoices and cost receipts (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO, § 14b para. 1 UStG and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).
  • 6 years - Other business documents: received commercial or business letters, copies of sent commercial or business letters, other documents insofar as they are relevant for taxation, e.g. B. Timesheets, operating statements, cost calculation documents, price tags, but also payroll documents, insofar as they are not already accounting documents and cash register receipts (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).
  • 3 years - Data required to consider potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on previous business experience and standard industry practices, are stored for the duration of the regular statutory limitation period of three years (§§ 195, 199 BGB).

Time period begins at the end of the year: If a time period does not expressly begin on a specific date and is at least one year long, it starts automatically at the end of the calendar year in which the event triggering the time period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the time period is the effective date of the termination or other end of the legal relationship.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:

  • Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; This also applies to profiling insofar as it is related to such direct marketing. Right to withdraw consent: You have the right to withdraw any consent you have given at any time. Right of access: You have the right to request confirmation as to whether personal data concerning you is being processed, and to access this data as well as further information and a copy of the data in accordance with legal requirements. Right to rectification: In accordance with legal requirements, you have the right to request the completion of incomplete personal data concerning you or the rectification of inaccurate personal data concerning you. Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that personal data concerning you be erased without undue delay, or alternatively, in accordance with legal requirements, to request the restriction of processing of the data. Right to data portability: You have the right to receive the personal data concerning you that you have provided to us, in accordance with legal requirements. to receive the personal data concerning you, in accordance with legal requirements, in a structured, commonly used and machine-readable format or to request its transmission to another controller. Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data infringes the GDPR. The complaint may be lodged in particular with a supervisory authority in the Member State of your habitual residence, your place of work or the place of the alleged infringement.

    Provision of the online service and web hosting

    We process user data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

    • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); Metadata, communication and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved); Log data (e.g., log files concerning logins or data retrieval or access times). Content data (e.g., textual or image messages and posts, as well as information relating to them, such as information on authorship or time of creation).
    • Data subjects: Users (e.g., website visitors, users of online services).
    • Purposes of processing and legitimate interests: Provision of our online services and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); Security measures; Audience measurement (e.g., access statistics, recognition of returning visitors); conversion measurement (measuring the effectiveness of marketing measures). Server monitoring and error detection. Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Further information on processing operations, procedures and services: Provision of online services on rented storage space: For the provision of our online services, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called "web host") or otherwise obtain; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Collection of access data and log files: Access to our online service is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to prevent server overload (especially in the case of malicious attacks, so-called DDoS attacks), and to ensure server capacity and stability. Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Data deletion: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data that needs to be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved. Email sending and hosting: The web hosting services we use also include sending, receiving, and storing emails. For these purposes, the addresses of the recipients and senders, as well as other information relating to email transmission (e.g., the providers involved) and the content of the respective emails, are processed. The aforementioned data may also be processed for spam detection purposes. Please note that emails are generally not encrypted when sent over the internet. As a rule, emails are encrypted during transmission, but (unless end-to-end encryption is used) not on the servers from which they are sent and received. Therefore, we cannot assume any responsibility for the transmission path of emails between the sender and their receipt on our server; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
    • Content Delivery Network:We use a "Content Delivery Network" (CDN). A CDN is a service that enables the faster and more secure delivery of online content, especially large media files such as graphics or program scripts, using regionally distributed servers connected via the internet; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Squarespace: Platform for creating, managing, and hosting (provision on servers) websites, online shops, appointment booking systems, and email marketing. The content provided on the website, as well as visitor data, are processed, in particular IP addresses, browser and device information, timestamps, interactions with the website (e.g., clicks, scrolling, loading times), and entries in forms, orders, or bookings. Data is collected partly using cookies (small text files on the end device) and similar technologies, whereby technically necessary cookies for functionality, performance, and security are always used. The data is stored on servers in the USA, and data traffic is encrypted via SSL (encryption protocol for data transmission). Service Provider: Squarespace Ireland Limited, Squarespace House, Ship Street Great, Dublin 8, D08 N12C, Ireland; Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.squarespace.com; Privacy Policy: https://www.squarespace.com/privacy; Data Processing Agreement: https://www.squarespace.com/dpa. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.squarespace.com/dpa).

      Use of Cookies

      The term "cookies" refers to functions that store information on and read information from users' devices. Cookies can also be used for various purposes, such as ensuring the functionality, security, and user-friendliness of online services, as well as analyzing visitor traffic. We use cookies in accordance with legal regulations. Where necessary, we obtain users' prior consent. If consent is not required, we rely on our legitimate interests. This applies when storing and reading information is essential to providing explicitly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online services. Consent can be withdrawn at any time. We provide clear information about the scope of this consent and which cookies are used.

      Information on the legal basis for data protection:Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

      Storage duration:The following types of cookies are distinguished with regard to storage duration:

      • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user leaves an online service and closes their device (e.g., browser or mobile application).
      • Persistent cookies: Persistent cookies remain stored even after the device is closed. This allows, for example, the login status to be saved and preferred content to be displayed directly when the user revisits a website. User data collected using cookies can also be used for audience measurement. Unless we explicitly inform users about the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these cookies are permanent and can be stored for up to two years. General information on revocation and objection (opt-out): Users can revoke their consent at any time and also object to processing in accordance with legal requirements, including via their browser's privacy settings.
        • Types of data processed: Metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
        • Data subjects: Users (e.g., website visitors, users of online services).
        • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

        Further information on processing operations, procedures, and services:

        • Processing of cookie data based on consent:We use a consent management solution to obtain users' consent for the use of cookies or for the procedures and providers mentioned within the consent management solution. This procedure serves to obtain, log, manage, and revoke consent, particularly regarding the use of cookies and similar technologies used to store, read, and process information on users' end devices. Within this procedure, user consent for the use of cookies and the associated processing of information, including the specific processing activities and providers mentioned in the consent management process, is obtained. Users also have the option to manage and revoke their consent. The declarations of consent are stored to avoid repeated requests and to provide proof of consent in accordance with legal requirements. Storage takes place server-side and/or in a cookie (so-called opt-in cookie) or using comparable technologies to assign the consent to a specific user or their device. Unless specific information on the providers of consent management services is available, the following general information applies: The storage period for consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, details of the scope of consent (e.g., categories of cookies and/or service providers concerned), and information about the browser, system, and device used; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

        Contact and Inquiry Management

        When you contact us (e.g., by mail, contact form, email, telephone, or via social media), as well as within the scope of existing user and business relationships, the information provided by the inquiring individuals is processed to the extent necessary to respond to the contact requests and any requested actions.

        • Types of data processed: Contact data (e.g., postal and email addresses or telephone numbers); Content data (e.g., textual or image messages and posts, as well as information relating to them, such as authorship or time of creation). Metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
        • Data subjects: Communication partners.
        • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via online form). Provision of our online services and user-friendliness.
        • Retention and Deletion: Deletion in accordance with the information in the section "General Information on Data Storage and Deletion".
        • Legal Basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Contractual performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

        Further Information on Processing Procedures, Processes and Services:

        • Contact Form:When you contact us via our contact form, by email or other communication channels, we process the personal data you provide to answer and process your request. This generally includes information such as your name, contact details and, if applicable, other information that you provide and that is necessary for proper processing. We use this data exclusively for the stated purpose of contacting you and communicating with you; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

          Advertising communication via email, post, fax or telephone

          We process personal data for the purposes of advertising communication, which may take place via various channels, such as email, telephone, post or fax, in accordance with legal requirements.

          Recipients have the right to withdraw their consent at any time or to object to promotional communications at any time free of charge via the contact details provided above.

          After revocation or objection, we store the data necessary to prove previous authorization for contacting you or sending you information for up to three years after the end of the year in which the revocation or objection occurred, based on our legitimate interests. The processing of this data is limited to the purpose of defending against potential claims. Based on our legitimate interest in permanently respecting users' revocations or objections, we also store the data necessary to prevent renewed contact (e.g., depending on the communication channel, email address, telephone number, name).

          • Types of data processed: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or telephone numbers). Content data (e.g., textual or image messages and posts, as well as information relating to them, such as details of authorship or time of creation).
          • Data subjects: Communication partners.
          • Purposes of processing and legitimate interests: Direct marketing (e.g., by email or post); Marketing. Sales promotion.
          • Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".
          • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

          Web Analytics, Monitoring, and Optimization

          Web analytics (also known as "reach measurement") is used to evaluate visitor traffic to our online services and can include pseudonymous data on visitor behavior, interests, or demographic information such as age or gender. Reach analysis allows us, for example, to identify when our online services, their features, or content are most frequently used and encourage repeat visits. It also enables us to understand which areas require optimization.

          In addition to web analytics, we can also use testing procedures to test and optimize different versions of our online offering or its components. Unless otherwise stated below, profiles—that is, data aggregated from a usage session—may be created for these purposes, and information may be stored in a browser or on a device and then read. The data collected includes, in particular, websites visited and elements used therein, as well as technical information such as the browser used, the computer system used, and usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

          In addition, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) is stored for web analytics, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

          Legal basis information: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is that consent. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

          • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
          • Data subjects: Users (e.g., website visitors, users of online services).
          • Purposes of processing and legitimate interests: Audience measurement (e.g., access statistics, recognition of returning visitors). Profiles with user-related information (creation of user profiles).
          • Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.).
          • Security measures: IP masking (pseudonymization of the IP address).
          • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

          Online Marketing

          We process personal data for the purpose of online marketing, which may include, in particular, the marketing of advertising space or the display of advertising and other content (collectively referred to as "content") based on the potential interests of users, as well as the measurement of its effectiveness.

          For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar methods are used to store user information relevant to displaying the aforementioned content. This may include, for example, viewed content, visited websites, used online networks, as well as communication partners and technical information such as the browser used, the computer system used, and information about usage times and functions used. If users have consented to the collection of their location data, this data may also be processed.

          In addition, users' IP addresses are stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear user data (such as email addresses or names) is stored as part of the online marketing process; instead, pseudonyms are used. This means that neither we nor the providers of the online marketing methods know the actual user identity, but only the information stored in their profiles.

          The information in the profiles is generally stored in cookies or using similar methods. These cookies can later be read on other websites that use the same online marketing method and analyzed for the purpose of displaying content, supplemented with further data, and stored on the server of the online marketing provider.

          In exceptional cases, it is possible to assign clear data to profiles, primarily when users are, for example, members of a social network whose online marketing methods we use and the network links the user profiles with the aforementioned information. Please note that users may enter into additional agreements with the providers, for example, by giving their consent during registration.

          We generally only receive access to aggregated information about the success of our advertisements. However, through conversion tracking, we can examine which of our online marketing methods have led to a conversion, i.e., for example, a contract signed with us. Conversion tracking is used solely for the purpose of analyzing the success of our marketing activities. Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

          Legal Basis Information: If we request users' consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

          Information on cancellation and objection:

          We refer you to the privacy policies of the respective providers and the opt-out options provided by those providers. If no explicit opt-out option is specified, you can disable cookies in your browser settings. However, this may restrict the functionality of our website. We therefore also recommend the following opt-out options, which are offered for specific areas:

          a) Europe: https://youronlinechoices.eu/.

          b) Canada: https://youradchoices.ca/.

          c) USA: https://optout.aboutads.info/.

          d) Cross-territorial: https://optout.aboutads.info.

          • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
          • Data subjects: Users (e.g., website visitors, users of online services).
          • Purposes of processing and legitimate interests: Audience measurement (e.g., access statistics, recognition of returning visitors); tracking (e.g., interest-/behavior-based profiling, use of cookies); target group creation; marketing; profiles with user-related information (creation of user profiles). Conversion measurement (measuring the effectiveness of marketing measures).
          • Retention and deletion: Deletion according to the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years.).
          • Security measures: IP masking (pseudonymization of the IP address).
          • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

          Further information on processing operations, procedures and services:

          • Google Ads and conversion measurement:Online marketing procedures for the purpose of placing content and advertisements within the service provider's advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. In addition, we measure the conversion of the advertisements, i.e., whether users have taken the opportunity to interact with the advertisements and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://business.safety.google/privacy/; Basis for third-country transfers: Data Privacy Framework (DPF); Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing terms between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.

          Plug-ins and embedded functions and content

          We integrate functional and content elements into our online services that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may include, for example, graphics, videos, or city maps (hereinafter collectively referred to as "content").

          The integration of third-party content always requires that these providers process users' IP addresses, as they cannot send the content to users' browsers without them. The IP address is therefore necessary for displaying this content or these functions. We strive to use only content from providers who use IP addresses solely for content delivery. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These pixel tags allow information such as visitor traffic on the pages of this website to be analyzed. The pseudonymized information can also be stored in cookies on users' devices and may include, among other things, technical information about the browser and operating system, referring websites, the time of visit, and other information about the use of our online services, as well as be combined with such information from other sources.

          Legal basis information: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in efficient, economical, and user-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

          • Types of data processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Metadata, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
          • Data subjects: Users (e.g., website visitors, users of online services).
          • Purposes of processing and legitimate interests: Provision of our online services and user-friendliness.
          • Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years.).
          • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

          Further information on processing operations, procedures and services:

          • Integration of third-party software, scripts or frameworks (e.g. jQuery):We integrate software into our online service that we retrieve from third-party servers (e.g., function libraries that we use for the presentation or user-friendliness of our online service). In this process, the respective providers collect users' IP addresses and can process them for the purpose of transmitting the software to the users' browsers, for security purposes, and for evaluating and optimizing their services. - We integrate software into our online services that we retrieve from other providers' servers (e.g., function libraries that we use for the presentation or user-friendliness of our online services). In this process, the respective providers collect users' IP addresses and can process them for the purpose of transmitting the software to the users' browsers, for security purposes, and for evaluating and optimizing their services. Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Google Fonts (procurement from Google servers): Procurement of fonts (and symbols) for the purpose of technically secure, maintenance-free, and efficient use of fonts and symbols with regard to up-to-dateness and loading times, their uniform display, and compliance with possible licensing restrictions. The user's IP address is communicated to the font provider so that the fonts can be made available in the user's browser. Furthermore, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which is necessary for providing the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA. When visiting our online service, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e., a software interface for retrieving the fonts). The Google Fonts Web API provides users with Google Fonts' Cascading Style Sheets (CSS) and then the fonts specified in the CSS. These HTTP requests include (1) the IP address used by the user to access the internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitor, and the referring URL (i.e., the webpage where the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers, nor are they analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referring URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font generated for the specific browser type. The user agent is primarily logged for debugging purposes and used to generate aggregated usage statistics that measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referring URL is logged so that the data can be used for production maintenance and to generate an aggregated report on top integrations based on the number of font requests. According to Google, none of the information collected by Google Fonts is used to create end-user profiles or to serve targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy policy: https://business.safety.google/privacy/; Basic basis for third country transfers: Data Privacy Framework (DPF). More information: https://fonts.google.com/faq?hl=de#privacy.

          Management, Organization and Tools

          We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organization, administration, planning and provision of our services. We comply with legal requirements when selecting third-party providers and their services.

          In this context, personal data may be processed and stored on the servers of third-party providers. This may affect various types of data, which we process in accordance with this privacy policy. This data may include, in particular, master data and contact details of users, data relating to transactions, contracts, other processes and their content.

          If users are referred to third-party providers or their software or platforms in the course of communication, business or other relationships with us, these third-party providers may process usage data and metadata for security, service optimization or marketing purposes. We therefore ask you to observe the privacy policies of the respective third-party providers.

          • Types of data processed: Content data (e.g., textual or image messages and posts, as well as information relating to them, such as authorship or time of creation); Usage data (e.g., page views and time spent on the site, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Metadata, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, persons involved).
          • Data subjects: Communication partners. Users (e.g., website visitors, users of online services).
          • Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations. Office and organizational procedures. Retention and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

            Changes and Updates

            We ask that you regularly review the content of our privacy policy. We will update the privacy policy as soon as changes to our data processing activities make this necessary. We will inform you as soon as any changes require action on your part (e.g., consent) or any other individual notification.

            If we provide addresses and contact information for companies and organizations in this privacy policy, please note that these addresses may change over time and ask that you verify the information before contacting them.

            Definitions

            This section provides an overview of the terms used in this privacy policy. Where terms are legally defined, those legal definitions apply. The following explanations are primarily intended to aid understanding.

            Inventory data: Inventory data comprises essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar associations. This data may include, among other things, personal and demographic information such as names, contact information (addresses, telephone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between individuals and services, facilities, or systems by enabling unique association and communication. Content data: Content data comprises information generated during the creation, editing, and publication of content of all kinds. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata that provides information about the content itself, such as tags, descriptions, author information, and publication dates. Contact information: Contact information is essential information that enables communication with individuals or organizations. It includes, among other things, telephone numbers, postal addresses, and email addresses, as well as communication methods such as social media handles and instant messaging identifiers. Conversion tracking: Conversion tracking (also known as "visit action analysis") is a method used to determine the effectiveness of marketing measures. Typically, a cookie is stored on users' devices within the websites where the marketing measures are implemented and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites were successful. Metadata, communication data, and procedural data: Metadata, communication data, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as data about data, includes information that describes the context, origin, and structure of other data. It can include details about file size, creation date, the author of a document, and change histories. Communication data captures the exchange of information between users across various channels, such as email traffic, call logs, social media messages, and chat histories, including the people involved, timestamps, and transmission paths. Procedural data describes the processes and procedures within systems or organizations, including workflow documentation, logs of transactions and activities, and audit logs, which are used to track and verify operations. Usage data: Usage data refers to information that captures how users interact with digital products, services, or platforms. This data encompasses a wide range of information that reveals how users interact with applications, which features they prefer, how long they spend on specific pages, and the paths they take through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings. Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
          • Profiles with user-related information: The processing of "profiles with user-related information," or simply "profiling," encompasses any form of automated processing of personal data consisting of the use of such personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information concerning demographics, behavior, and interests, such as interaction with websites and their content, etc.). Examples of such aspects include interests in specific content or products, click behavior on a website, or location. Cookies and web beacons are frequently used for profiling purposes. Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system problems, for security monitoring, or to generate performance reports. Audience measurement: Audience measurement (also known as web analytics) is used to evaluate the visitor traffic of an online service and can include the behavior or interests of visitors in specific information, such as website content. With the help of audience analysis, operators of online services can, for example, determine when users visit their websites and what content they are interested in. This allows them, for example, to better tailor the website content to the needs of their visitors. Server Monitoring and Error Detection: We use server monitoring and error detection to ensure the availability and integrity of our online services and to technically optimize them. Performance, utilization, and similar technical metrics are processed, providing information about the stability and any anomalies of our online services. In the event of errors or anomalies, individual requests from users of our online services are recorded to identify and resolve the sources of the problems. Tracking: "Tracking" refers to the ability to trace user behavior across multiple online services. Typically, behavioral and interest information related to the online services used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
          • Controller: The term "controller" refers to the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
          • Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, be it collection, analysis, storage, transmission, or erasure.
          • Custom Audiences: Custom audiences refers to the process of defining target groups for advertising purposes, e.g., displaying advertisements. For example, based on a user's interest in certain products or topics on the internet, it can be inferred that this user is interested in advertisements for similar products or the online shop where they viewed the products. "Lookalike Audiences" (or similar target groups) refers to the practice of displaying content deemed suitable to users whose profiles or interests are likely to match those of the users for whom the profiles were created. Cookies and web beacons are typically used to create Custom Audiences and Lookalike Audiences.

          Created with the free data protection generator Datenschutz-Generator.de by Dr. Thomas Schwenke